North Carolina Green Industry: A Driving Force
Unveiling the significant economic contribution of North Carolina’s vibrant green industry.
**2023-2024 Economic Impact Study**
Prepared By:
- Melinda Knuth, Daniel Tregeagle and Rajan Parajuli
- North Carolina State University
In Partnership With:
North Carolina Green Industry Council
A Vital Component of Our State’s Economy
The North Carolina green industry stands as a dynamic and rapidly growing sector within our state’s agriculture, playing a crucial role in both economic prosperity and environmental well-being. This diverse industry encompasses a wide array of businesses, including wholesale nurseries and greenhouses, Christmas tree production, turfgrass management, landscape design, and much more.
We are proud to present the findings of our comprehensive economic impact study for North Carolina’s green industry – the first comprehensive analysis in over two decades. Conducted in collaboration with esteemed researchers at NC State University’s College of Agriculture and Life Sciences, this landmark report definitively establishes our industry as a significant economic engine, vital to the prosperity of our entire state.
A Message from Our President
On behalf of the North Carolina Green Industry Council, it is with great pleasure that I present the findings of our comprehensive economic impact study. This report underscores the vital role our industry plays in the state’s economic prosperity, environmental well-being, and overall quality of life.
As you know, the green industry encompasses a diverse range of businesses and activities, from nurseries and greenhouses to landscape design, installation, and maintenance. This study, conducted in collaboration with esteemed researchers at NC State University’s College of Agriculture and Life Sciences, provides an analysis of the industry’s contributions to our state.
This report demonstrates the significant and growing influence of the green industry in North Carolina. Beyond the purely economic benefits, our industry creates and maintains the beautiful landscapes that attract residents and businesses to our state. The beautification, ecosystem services, and health and social benefits that plants provide are essential to making North Carolina a desirable place to live and work.
This study would not have been possible without the invaluable support of our partners. I extend my sincere gratitude to:
- The NC State University College of Agriculture and Life Sciences research team for their expertise and dedication to this project.
- The North Carolina Department of Agriculture and Consumer Services, particularly Commissioner Troxler, for their ongoing commitment to the success of our industry.
- The North Carolina Farm Bureau Federation for their advocacy and collaboration.
- The Joint Legislative Oversight Committee for their attention to this important issue.
- The dedicated board members and advisors of the North Carolina Green Industry Council for their guidance and support.
We trust that this report will serve as a valuable resource for policymakers, industry stakeholders, and all those interested in the continued growth and success of North Carolina’s green industry.
Sincerely,
Jonathan Richardson, NCCTP President
North Carolina Green Industry Council
Key Economic Highlights (2023 Data)
Direct Industry Output
$9.5 Billion
Directly contributed to the state economy from various businesses and economic activities.
Total Economic Impact
$15.8 Billion
Annual contribution to the North Carolina economy, accounting for all direct, indirect, and induced impacts.
Direct Jobs Supported
65,745
Full- and part-time jobs directly supported by the green industry.
Total Employment
99,317
Total annual employment contribution, including direct, indirect, and induced effects.
Direct Labor Income
$3.3 Billion
Direct labor income generated by the industry.
Total Value Added
$9.1 Billion
Total value added production in North Carolina, also known as Gross State Product.
Beyond the Numbers: Enhancing Quality of Life
The green industry’s contribution extends far beyond economic figures. It is instrumental in creating and maintaining the natural and curated landscapes that draw residents and businesses to our state. The beautification, essential ecosystem services, and significant health and social benefits that plants provide are fundamental to North Carolina’s appeal and prosperity.
From maintaining home landscapes and golf courses to growing annual plants, optimizing upkeep with equipment, and sustaining public plant collections, the green industry is deeply involved in providing the flowers, trees, shrubs, and ornamental products that enrich our lives and environment.
Dive Deeper into the Impact!
This report provides definitive evidence that we will leverage to advocate for your interests and elevate our collective profession.
Download the Full 2023-2024 Economic Impact StudyThe full report will also be available at the 2025 Water & Soil Symposium.